How will I know I need a marketing consultant?

Marketing is all the activities a business will undertake to assure a steady flow of prospects. Your business faces a host of challenges that may not have been evident a few short years ago. There are several circumstances that suggest the need for a fresh perspective in formulating or reengineering a firm’s customer finding and customer keeping process.

Considering these general parameters will get you headed in the right direction.
Are you:

• A start-up business?
• Facing declining sales in a stable industry?
• Concerned about succession/partnering/management lifecycle events?
• Challenged by impending industry consolidation?
• Missing an expansion underway in your Industry?
• Experiencing new market threats?
• Worried by strengthening competitors?
• Aware of technology threatening operating norms?
• Finding your sales process is no longer sustainable?
• At the end of a product or service lifecycle?

In case after case the prevailing wisdom of how business is done in any one particular industry is undone by the failure to see new possibilities. The innovator of your industry’s next breakthrough is looking at you and your competitors from the same perspective as your customers view you. When a knowledgeable marketing consultant, experienced with many dozens of clients is matched with a capable business leader, insights align.

The leader brings broad industry perspective and a well-worn respect for business process; he or she is generally focused on the inside, looking out. Within a few months after connecting the leader’s business understanding with the strategic perspective of the marketing consultant, a more systematic business development platform will take shape. This progressive program assures a highly robust and sustainable process is in place for attracting interest, charting a course for prospects and closing business.  

The right marketing consultant can interpret your knowledge and prepare plans to exploit your firm’s strengths. He or she expeditiously aligns your organization with the “meat of the market” opportunities in your space. From new sales skills or promotional campaigns to assessing strategies, developing new products or motivating the entire team, a marketing consultant helps businesses find and keep more customers.