JBN | Jewish Business Network

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Steven Lauterback
  • Morristown, NJ
  • United States
  • Marketing Consulting
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Steven Lauterback's Friends

  • Steven Edelstein
  • Rick Kestenbaum
  • Darcy Silvers Grabenstein
  • Laurel Bernstein
  • Joseph L. Rosenberg

Steven Lauterback's Page

Profile Information

What is your line of work (profession)?
Marketing Consulting
What is your job title or description?
Company Name
Lauterback Marketing
Your website
Jewish Organization(s) (past and present)
Jewish Vocational Services - Resource, Temple Emanual - Member
Brag about yourself - what makes you great at what you do?
Excerpted from LinkedIn Profile: Steven Lauterback, founder, entrepreneur, and marketing leader has an extensive record in sales and marketing management. For the last 15 years Steve has been perfecting a system that applies marketing metrics to create customer finding systems for his small business clients.

Steve’s mix of entrepreneurial and corporate experiences offers him a very unique perspective. Lauterback Marketing is a leading marketing consulting agency in MetroNY/NJ for businesses that need help driving sales and building their reputation. The firm’s work has benefited almost 100 companies through a mix of skills that include: strategic planning, promotional materials, content writing, team building, website activities, new media and more. Many clients have seen sales increase in the 30% range after the full implementation of their programs.
What types of business contacts are you looking to make?
1) Business owners seeking assistance in creating a sustainable process for finding and keeping customers.
2) Experienced sales professionals with marketing backgrounds for business development opportunities with our firm.

Steven Lauterback's Blog

Business Tune-up – The 3 essentials

Working exclusively with closely-held companies provides a perspective that can benefit other business leaders in similar circumstances. If your company is underperforming, look inside and outside for clues to addressing these challenges.

Most external issues concern the obsolescence of the offering, changes in the way customers buy the offering, or the strong economic forces of a consolidating industry. A good example of consolidation, combined with changing buy patterns, might be…


Posted on November 28, 2016 at 4:52pm

Turn your Company into a Science Project

Beyond obsolescence, Internet effect or industry consolidation, the solutions to the underperformance problems that face a closely-held company are process driven on all fronts. Beginning with the setting of realistic, attainable goals; every business does better when it has perfected a sustainable process for the critical functions that drive that business. This requires being fully absorbed in the often quoted: people, process and product success triangle.

Think of your business…


Posted on October 14, 2016 at 5:29pm

Business Mechanic – Small Company 911

Success today requires delivering on the promise of your brand. To do that each business function must support the other. Your people and your operational protocols must meet the expectations that your sales and promotional activities are generating.


Resisting change is normal

There are a ton of reasons why businesses underperform. In a smaller…


Posted on August 31, 2016 at 1:25pm

Anatomy of a small company turnaround

Competitive advantages such as proprietary products, unique skills, superior processes or intellectual property are not enough to assure a sustainable future. If not in a consolidating or obsolete industry, most companies fail due to leadership deficits. Correcting these deficiencies in a small company where everyone has multiple commitments is like changing a tire on a moving vehicle.


Although more substantial, corporate culture is easier to fix since most of the players…


Posted on December 3, 2015 at 3:34pm

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