Be remarkable in a world of really good, it’s free!

Your competitors are smarter and so are your customers (not smarter than you, just smarter). Your competitors are thinking about the absolute best ways to influence prospects’ behavior in their favor. At about the same time your future customers are trying to find the best value/deal/price on the exact goods and services that fit their specific requirements.

This is the rule of the jungle. The most important change from the analog past is the broad and immediate availability of information. If you are not using the power of free information to improve your competitive position, try these search terms:

• Team building in small companies
• Why do customers buy from you?
• What do I need to know about my customers?
• Improving the purchase experience
• Fundamentals of digital promotion
• Strategic marketing hasn’t changed
• Advertising in the digital age
• Does my business have the right product offering?

January is planning time for many businesses. Make this research a part of your 2015 strategic plan. Get a head start by using the holiday week to create a proactive platform that you can share with your team on January 2.