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Malky Weinstock
  • Brooklyn, NY
  • United States
  • founder and producer of a startup…
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Profile Information

What is your line of work (profession)?
founder and producer of a startup jewish children's entertainment brand
What is your job title or description?
Founder & Producer
Company Name
LITE Girl inc.
Your website
Business affiliations
jewish childrens entertainment/edutainment/retailing
Jewish Organization(s) (past and present)
Chai Lifeline, Alef Institute, Yeled V'Yalda
Brag about yourself - what makes you great at what you do?
LiTE Girl Inc, an acronym for Love, Inspire, Teach, Encourage is my brainchild, As a marketing consultant with 15 years of copywriting, marketing consulting, brand building and business development expertise for dozens of clients, and mother of two now teenage daughters, I have long sought to create a brand of inspirational and entertaining Jewish play characters to empower our young girls with the Jewish values that have kept our nation distinct and vibrant through the millenia. and thus provide a meaningful and fun alternative to the pervasive Barbie, Dora, and other secular characters which, in the best case scenario, provide little meaning, and in the worst case scenario, subconsciously insinuate values foreign to Torah.
check out our first product: our Yael Character introduced in the first of the Yael series, Yael's Loving World picture Book and read along, sing along CD. available online at www.bealitegirl.com or wherever jewish books are sold.
What types of business contacts are you looking to make?
A, Investors who share my vision and want to help me grow my brand. Iwould be particularly be interested in partners who could contribute creatively to the brand.

B. Journalists who can cover my story and vision for our jewish children, in print and online media.

C. Preschool Directors who can connect LiTe Girl with preschoolers.

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