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Caryn Starr-Gates
  • Female
  • Fair Lawn, NJ
  • United States
  • Advertising, marketing, PR
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Caryn Starr-Gates's Friends

  • Earl Sigmund CPA
  • Orna Zak
  • George Ruthauser
  • Debbie Berowitz
  • Whitney Cohen
  • Alison Barnett
  • Rick Kestenbaum
  • Darcy Silvers Grabenstein
  • Joseph L. Rosenberg
  • Michael Cohn
 

Caryn Starr-Gates's Page

Profile Information

What is your line of work (profession)?
Advertising, marketing, PR
What is your job title or description?
copywriter
Company Name
StarrGates Business Communications
Your website
http://www.starrgates.com
Business affiliations
NJAWBO, BMA-NJ, NJ Creatives, AWCNJ
Jewish Organization(s) (past and present)
Reconstructionist Temple Beth Israel, JFNNJ (SLI Advisory Bd)
LinkedIn Address
http://www.linkedin.com/in/carynstarr
Business Facebook Address
http://www.facebook.com/StarrGatesBusinessCommunications
Brag about yourself - what makes you great at what you do?
I'm easy to work with, I meet my deadlines, I stay abreast of trends, and I know when to say "I don't know that."
What types of business contacts are you looking to make?
Small businesses and solo-preneurs who need help with advertising copy, website content, marketing materials, press releases - anything they need to market their businesses that need words that do the trick!

Caryn Starr-Gates's Blog

A Rant about Rates

What's odder than a bunch of $2 bills, you ask? Why, it's the email I got from a placement firm with notice of a contract position for a content writer and online marketing communications person.

It's lovely that the recruiter thought my resume conveyed that I'd be a fit for the position. Sort of. Here's…

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Posted on February 24, 2016 at 11:46am

Boosting Your Online Presence

There are plenty of tactics you can take to gain more visibility for your business. Paid advertising is the most obvious—trade or consumer journals, newspapers, radio or televisions spots, billboards (you get the idea)—but in today’s tight economy many businesses are cutting back on that route and seeking less expensive or free alternatives.
Free publicity is earned when you or your company is mentioned in the press as part of a story (for example, when an event is being covered…
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Posted on June 1, 2014 at 8:08am

Why Can't They Just Say What They Mean?

Somewhere along the line, people have forgotten how to use simple, clear language in their business communications and insist on falling into a big bucket of jargon-y goo. Marketing-speak and consultant-comm are creeping into the common lexicon like boll weevils in a cotton patch, changing how we talk to each other. It would really be terrible if this problem extended into private, personal, informal conversation and I am thankful I have yet to hear this.



My rant…

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Posted on June 1, 2014 at 8:08am

Copywriter as Jigsaw Puzzler

It occurred to me the other day, as I was writing what seemed like gazillion little press releases from mere snippets of information, that writing copy is often like putting together a jigsaw puzzle.

I love jigsaw puzzles. I have been known to complete a 1500-piece puzzle over a weekend in my spare time. It requires focus, an attention to detail, and an appreciation of order. The puzzler must be able to visualize the end result in her mind's eye and…

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Posted on June 1, 2014 at 8:06am

Comment Wall (2 comments)

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At 8:12am on June 27, 2014, Earl Sigmund CPA said…

It seems that the contact page on your site is not working.....

Caryn - So what does it cost for you to look at my site & come up with an appraisal & updated rewrite of it? ...www.NewBusinessLearningCenter.com

regards,

Earl Sigmund CPA

At 9:19am on December 3, 2013, George Ruthauser said…

Hi Caryn--

Small world.  I remember your name from the Knights Day Camp Reunion.  I'm going to the luncheon in Livingston today.  Don't know if you plan to attend.  If you do, looking forward to meeting you.

Best,

George Ruthauser

 
 
 

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