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Caryn Starr-Gates
  • Female
  • Fair Lawn, NJ
  • United States
  • Advertising, marketing, PR
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Caryn Starr-Gates's Friends

  • Earl Sigmund CPA
  • Orna Zak
  • George Ruthauser
  • Debbie Berowitz
  • Whitney Cohen
  • Alison Barnett
  • Rick Kestenbaum
  • Darcy Silvers Grabenstein
  • Joseph L. Rosenberg
  • Michael Cohn
 

Caryn Starr-Gates's Page

Latest Activity

Caryn Starr-Gates was featured
Jun 13
Caryn Starr-Gates posted a blog post

A Rant about Rates

What's odder than a bunch of $2 bills, you ask? Why, it's the email I got from a placement firm with notice of a contract position for a content writer and online marketing communications person. It's lovely that the recruiter thought my resume conveyed that I'd be a fit for the position. Sort of. Here's the job description…See More
Feb 24, 2016
Caryn Starr-Gates was featured
Jul 8, 2015
Caryn Starr-Gates was featured
Jul 18, 2014
Caryn Starr-Gates posted blog posts
Jul 17, 2014
Caryn Starr-Gates posted a blog post

Blog Posts: How Long is Long Enough?

I'm writing this today in response to a post in a LinkedIn group that brought up the issue of blog post length. There was an article cited about this and we were asked our opinion on the question of what is the right length for a blog. I suppose the issue of frequency is also at play here but as someone who barely writes on her own blog (my last entry was just over two months ago!) I am not going to go there today.Disclaimer: I am not an SEO expert or practitioner, I'm a copywriter. All views…See More
Jul 11, 2014
Caryn Starr-Gates posted a blog post

Why Can't They Just Say What They Mean?

Somewhere along the line, people have forgotten how to use simple, clear language in their business communications and insist on falling into a big bucket of jargon-y goo. Marketing-speak and consultant-comm are creeping into the common lexicon like boll weevils in a cotton patch, changing how we talk to each other. It would really be terrible if this problem extended into private, personal, informal conversation and I am thankful I have yet to hear this.My rant is against using terms that are…See More
Jul 7, 2014
Caryn Starr-Gates posted a blog post

Damn You Typos! Begone with You!

Anyone who knows me or has worked with me knows that I am a stickler for detail, good grammar, and a typo-free piece of communication. I have been known to snarkily point out the errors on other people's website pages, in their social media posts, their articles . . . and restaurant menus are a particular favorite of mine. (Honestly, doesn't the Italian restaurant know how to spell "cappuccino?") I apologize in advance about my nasty habit but these things just jump out at me, begging for…See More
Jul 1, 2014
Caryn Starr-Gates and Earl Sigmund CPA are now friends
Jun 28, 2014
Caryn Starr-Gates left a comment for Earl Sigmund CPA
"I will check out my contact page, thx for the heads up. Full day today but will try to take a look at your website and get back to you about that. Thank you so much."
Jun 27, 2014
Earl Sigmund CPA left a comment for Caryn Starr-Gates
"It seems that the contact page on your site is not working..... Caryn - So what does it cost for you to look at my site & come up with an appraisal & updated rewrite of it? ...www.NewBusinessLearningCenter.com regards, Earl Sigmund CPA"
Jun 27, 2014
Caryn Starr-Gates commented on Caryn Starr-Gates's blog post Make Sure Your Website Makes the Right Impression--And Builds Sales
"Thanks, Earl - I probably write a website a week and have revised copy for many over the years as they've "renovated" and became not only more attractive to look at but better to use. Good content is best served in a website that is…"
Jun 27, 2014
Earl Sigmund CPA commented on Caryn Starr-Gates's blog post Make Sure Your Website Makes the Right Impression--And Builds Sales
"Another right-on article for all business owners to take note of and take action ASAP!"
Jun 27, 2014
Caryn Starr-Gates posted a blog post

Make Sure Your Website Makes the Right Impression--And Builds Sales

As the old saying goes, “You only have one chance to make a first impression.” In the online world you have one moment, so make sure you make the best impression right away on your business’ website. Here are five ways to make sure your website works in positive ways to build your online reputation and identity. Read five tips about websites at…See More
Jun 26, 2014
Caryn Starr-Gates commented on Caryn Starr-Gates's blog post Is Your News Really News?
"Well ... I have been hired to write posts for companies and I don't think people would have known who was writing and posting them - the art is in doing so in the "brand voice" - the voice of the account holder in that case."
Jun 21, 2014
Earl Sigmund CPA commented on Caryn Starr-Gates's blog post Is Your News Really News?
"Great post!This brings to mind another pet peeve of mine- ghost writers who handle all linkedin posts for a person- we really never get a feel about the real member anymore ....."
Jun 21, 2014

Profile Information

What is your line of work (profession)?
Advertising, marketing, PR
What is your job title or description?
copywriter
Company Name
StarrGates Business Communications
Your website
http://www.starrgates.com
Business affiliations
NJAWBO, BMA-NJ, NJ Creatives, AWCNJ
Jewish Organization(s) (past and present)
Reconstructionist Temple Beth Israel, JFNNJ (SLI Advisory Bd)
LinkedIn Address
http://www.linkedin.com/in/carynstarr
Business Facebook Address
http://www.facebook.com/StarrGatesBusinessCommunications
Brag about yourself - what makes you great at what you do?
I'm easy to work with, I meet my deadlines, I stay abreast of trends, and I know when to say "I don't know that."
What types of business contacts are you looking to make?
Small businesses and solo-preneurs who need help with advertising copy, website content, marketing materials, press releases - anything they need to market their businesses that need words that do the trick!

Caryn Starr-Gates's Blog

A Rant about Rates

What's odder than a bunch of $2 bills, you ask? Why, it's the email I got from a placement firm with notice of a contract position for a content writer and online marketing communications person.

It's lovely that the recruiter thought my resume conveyed that I'd be a fit for the position. Sort of. Here's…

Continue

Posted on February 24, 2016 at 11:46am

Boosting Your Online Presence

There are plenty of tactics you can take to gain more visibility for your business. Paid advertising is the most obvious—trade or consumer journals, newspapers, radio or televisions spots, billboards (you get the idea)—but in today’s tight economy many businesses are cutting back on that route and seeking less expensive or free alternatives.
Free publicity is earned when you or your company is mentioned in the press as part of a story (for example, when an event is being covered…
Continue

Posted on June 1, 2014 at 8:08am

Why Can't They Just Say What They Mean?

Somewhere along the line, people have forgotten how to use simple, clear language in their business communications and insist on falling into a big bucket of jargon-y goo. Marketing-speak and consultant-comm are creeping into the common lexicon like boll weevils in a cotton patch, changing how we talk to each other. It would really be terrible if this problem extended into private, personal, informal conversation and I am thankful I have yet to hear this.



My rant…

Continue

Posted on June 1, 2014 at 8:08am

Copywriter as Jigsaw Puzzler

It occurred to me the other day, as I was writing what seemed like gazillion little press releases from mere snippets of information, that writing copy is often like putting together a jigsaw puzzle.

I love jigsaw puzzles. I have been known to complete a 1500-piece puzzle over a weekend in my spare time. It requires focus, an attention to detail, and an appreciation of order. The puzzler must be able to visualize the end result in her mind's eye and…

Continue

Posted on June 1, 2014 at 8:06am

Comment Wall (2 comments)

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At 8:12am on June 27, 2014, Earl Sigmund CPA said…

It seems that the contact page on your site is not working.....

Caryn - So what does it cost for you to look at my site & come up with an appraisal & updated rewrite of it? ...www.NewBusinessLearningCenter.com

regards,

Earl Sigmund CPA

At 9:19am on December 3, 2013, George Ruthauser said…

Hi Caryn--

Small world.  I remember your name from the Knights Day Camp Reunion.  I'm going to the luncheon in Livingston today.  Don't know if you plan to attend.  If you do, looking forward to meeting you.

Best,

George Ruthauser

 
 
 

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