Brag about yourself - what makes you great at what you do?
With over 30 years in the public relations field, Andrea Pass brings a strategic approach to increasing brand awareness through media relations, event planning, trade show support, crisis communications, thought leadership, cause-related marketing and corporate communications.
Today’s ever-changing press landscape means attention to detail and consistently connecting to new and long-established media outlets with the goal of keep clients relevant.
Specializing in B2C and B2B communications, Andrea creates PR campaigns to highlight client messaging in order to achieve specific client goals.
Securing earned editorial media in the form of public relations placements is vital to consumer and business awareness. Each media feature becomes a part of marketing through a company’s social media networks with importance placed on sales and reputation management. Outreach includes press placements in national magazines, trade publications, daily newspapers, national and target market television, radio and podcasts as well as today’s growing audience of online influencers, bloggers and video and audio channels.
An open line of communications is important to assure success in any public relations campaign. Whether via client calls, in-person meetings or consistent email outreach, every client is frequently updated on activity. Andrea becomes part of the company’s team which translates to having a vested interest in the growth and success of that client.
New product launches, keeping existing brands relevant and ongoing editorial coverage is the framework of Andrea’s efforts.
What types of business contacts are you looking to make?
Consumer products, entrepreneurs, authors, and decision-makers at corporations looking to increase their profiles via public relations.
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