Networking Events for Jewish Entrepreneurs
Is Your News Really News?
Clients often call me to write a news release for them but quite often, I'm left asking, "What exactly is your news?" All too often, business owners or managers believe that what is news to them or important to them carries equal weight with the reporters and editors who will be receiving the press release release, or with the public that will end up reading it.
Sorry guys, not so much. However, there are ways to make your non-news become somewhat publicity-worthy and earn you some free publicity.
Here are five helpful tips for making some headlines in your community or industry. http://thecopyblock.blogspot.com/2013/03/is-your-news-release-reall...
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Comment by Caryn Starr-Gates on June 21, 2014 at 5:45pm
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Well ... I have been hired to write posts for companies and I don't think people would have known who was writing and posting them - the art is in doing so in the "brand voice" - the voice of the account holder in that case.
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Comment by Earl Sigmund CPA on June 21, 2014 at 2:08am
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Great post!This brings to mind another pet peeve of mine- ghost writers who handle all linkedin posts for a person- we really never get a feel about the real member anymore .....
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